Beware of Page Rank Frauds, especially if you are considering getting or purchasing one directly from someone selling their domains.

Just because the toolbar says a Googlge PageRank 5 doesn’t mean it is.

In pure terms, a web site with a PR6 main page is worth more than a web site with a PR5 home page.

Let’s understand the process and how the con artist works. Most SEOs and knowledgeable webmasters know the value of a high PageRank site. And how it can take months - even a year to get a solid PageRank 5 site. So, many SEOs and webmasters turn to domains being sold to get a jump start on the process. Their thinking is, “If I spend a few thousand on this site, it will shave months off my work schedule.”

Fraud Tips:

#1. PageRank is easy to spoof by using a 301 Redirect, waiting for a Google PR update, taking down the 301 Redirect, and then selling the web site before the next Google PR update. Be sure to examine the backlinks to a web site to ensure that it deserves its PageRank.

#2. Some sellers will sell PR0 domains and say “The site doesn’t have PR yet.” The truth is that these sites have often been banned by Google. You are better off to wait for the next Google PR update.

#3. A seller may have a lot of their own links pointed to a domain, artificially inflating the PR. After the domain sale is completed, the seller will take down their links to the domain. Be sure to examine the backlinks to a web site to ensure that they are not all coming from the sellers other web sites.

The thinking is sound, but unfortunately, these guys know you are thinking this and they take advantage of a “loophole” in the system that isn’t known to most SEOs.

We try to rank things in order to manage the complex universe around us. We try to get that 4.0 GPA, the highest ranked university and want our favorite team to rank best. The Page Rank designed by Larry Page of Google is a rank assigned to each of the pages that are indexed by Google. This page rank is calculated(http://www.sem-faq.com/improve-google-pagerank.php) using the “Backrub algorithm” and is often considered to be a proxy for Google’s search ordering. In other words, a high Page Rank(PR) page will rank higher on Google(all other factors being the same).

There is a vast and growing market for text links. A lot of highly ranked sites think of outgoing links as a way of monetizing their site (supply) and businesses that need visitor/search engine exposure buy the links(demand).

Indeed scams abound, ranging from “no follow tags”, pages removed from navigation, or included in robots.txt file. But, there is a scam that gets almost everyone, except the truly paranoid. This scam is “Fake page ranks” or termed as URL jacking.

The mechanics for spoofing the page is extremely simple and the results are awe inspiring. Using this technique, one can get any page rank they wanted…even PR-10. So, the burning question of how to do it? All one has to do is to obtain a throw away domain and do a 301 redirect in your .htaccess file on it to a page with PR. You want PR-5 ( http://www.ixs.net) to make it more credible, or with your boundless ambition, you want a PR-10 page…the choice is yours. Let’s assume that you chose the latter…and you can point to Google.com itself and inherit it’s PR-10. After Google PR update happens, you can detect Google bot and selectively forward it to Google.com itself. Everyone else gets to see your site and its fancy PR-10 rank.

So far so good. You have done nothing illegal, immoral, unethical etc. Things can go downhill from here though, if you attempt to sell the domain, or sell links from this website based on it’s PR–sheer fraud, in other words. The webmaster who plays with 301 redirects is actually losing out in the end. His rankings will not rank higher…in fact the site won’t even get cached by Google.

Acquiring domains or websites or even purchasing links is a risky process, fraught with all kinds of frauds. During the process of due diligence, we propose that you consider a Fake PR Checker as a tool to avoid getting conned by URL Jackers.

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