Designing and building a website is one thing, designing and building a website that sells is another. If you’re committed to creating a website that drives customers to buy and keeps people coming back for more, you’re going to need to do more than just throw together a bunch of content and graphics. You’re going to need to put up the effort needed to make a great website. These web design tips should help you along the way towards making that happen.

Web Design Tip #1 – Know your site’s purpose and always keep it in mind. It’s easy to get sidetracked into all kinds of plans and ideas about your website. First and foremost in your mind should be the purpose behind your site’s inception. Of all that you read here, this web design tip should be tops in your mind. A website without a clear purpose can quickly become incoherent. Stick to your purpose.

Web Design Tip #2 – Don’t get too excited about those graphics. Yep, you heard me. Design isn\’t all about graphics, it’s also about great content and easy functionality of the site. With all three, you’ve got a great site. With only one or two, you’ve only got a mediocre site.

Web Design Tip #3 – Keep the site interactive, but not “blocky” or demanding. You want your visitors to be interested in the site, to feel involved a little in the site’s “flow” as it moves them towards your goal (a purchase, contact, whatever). It’s a very thin line between this objective and the blocky, hard to use sites that often are the result of attempts at this. Just keep these two web design tips in mind: interactivity without too many demands=KISS (keep it simple, stupid).

Web Design Tip #4 – Do not over advertise yourself on your site. Very rarely is a website, by itself, an advertisement. Usually it is where people go after seeing an ad, whether it was a paid click on a search engine or a traditional TV, radio, or print ad. Regardless, they most likely came to your site looking for more information, not a heavy sales pitch. So keep the sales copy light and be gentle as you push them towards buying.

Web Design Tip #5 – Be careful how you use that “magic” audio, video, or other widget on your site. I know the latest buzz is all about audio, visual, and other widgets to make your site unique. This might work if you’re in a mass-market where anything that makes your site stand out is an advantage, but most of the time, that’s not really your situation. Often, these widgets are added to sites with the result that the site looks amateurish, or the widget distracts from the site’s goal rather than aiding it. And by all means, if you’re going to ad audio or video, make it professional: hire someone to do lighting, sound, and other things for you so it looks like more than just a YouTube broadcast from a web cam.

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Web Design Tip #6 – Your site is never finished. You might think it is, but it’s not. Always be evaluating, checking, double-checking, tweaking, and otherwise eyeballing your site. There’s always a typo to be found, a broken link to be corrected, an element to ad or remove, and more.

Web Design Tip #7 – Make finding information on your site easy. Navigation is usually the first thing you’ll notice that sets apart professionally-designed sites and amateur ones. Amateur sites will have bulky navigation, hard-to-use controls, and links that go nowhere. A professional site will be easy to use, intuitive, and clean.

Web Design Tip #8 – Keep it organized. This is part of navigation, of course, but it’s a separate idea as well, since a site can have great navigation, but still have very little information organization. After all, easy to move around and easy to find things on are two different and important aspects of a website.

Web Design Tip #9 – Include your contact information. If this site is for professional purposes, then you want your potential (or current) customers and clients to be able to contact you easily. This means you need to have contact information on your site. Form-to-emails are fine, but you should have more than that: phone/fax number, physical address or mailing address, etc.

Web Design Tip #10 – Optimize your site for users, not search engines. If you believe all the marketing hype (usually from marketers, of course) about how essential it is that your site rank high on the search engines, then you’ll believe that this is the only way to get anywhere on the Web. That’s only partially true. Sure, being ranked high on searches is good, but if the customers who do the searching then find an incoherent site full of keywords and no full sentences, they’re going to leave without buying. Make the site user friendly FIRST, then worry about SEO.

There you go. Those are the top ten web design tips. If you keep them in mind while you’re designing, building, and implementing your site, you’re likely to go far.

Beware of Page Rank Frauds, especially if you are considering getting or purchasing one directly from someone selling their domains.

Just because the toolbar says a Googlge PageRank 5 doesn’t mean it is.

In pure terms, a web site with a PR6 main page is worth more than a web site with a PR5 home page.

Let’s understand the process and how the con artist works. Most SEOs and knowledgeable webmasters know the value of a high PageRank site. And how it can take months - even a year to get a solid PageRank 5 site. So, many SEOs and webmasters turn to domains being sold to get a jump start on the process. Their thinking is, “If I spend a few thousand on this site, it will shave months off my work schedule.”

Fraud Tips:

#1. PageRank is easy to spoof by using a 301 Redirect, waiting for a Google PR update, taking down the 301 Redirect, and then selling the web site before the next Google PR update. Be sure to examine the backlinks to a web site to ensure that it deserves its PageRank.

#2. Some sellers will sell PR0 domains and say “The site doesn’t have PR yet.” The truth is that these sites have often been banned by Google. You are better off to wait for the next Google PR update.

#3. A seller may have a lot of their own links pointed to a domain, artificially inflating the PR. After the domain sale is completed, the seller will take down their links to the domain. Be sure to examine the backlinks to a web site to ensure that they are not all coming from the sellers other web sites.

The thinking is sound, but unfortunately, these guys know you are thinking this and they take advantage of a “loophole” in the system that isn’t known to most SEOs.

We try to rank things in order to manage the complex universe around us. We try to get that 4.0 GPA, the highest ranked university and want our favorite team to rank best. The Page Rank designed by Larry Page of Google is a rank assigned to each of the pages that are indexed by Google. This page rank is calculated(http://www.sem-faq.com/improve-google-pagerank.php) using the “Backrub algorithm” and is often considered to be a proxy for Google’s search ordering. In other words, a high Page Rank(PR) page will rank higher on Google(all other factors being the same).

There is a vast and growing market for text links. A lot of highly ranked sites think of outgoing links as a way of monetizing their site (supply) and businesses that need visitor/search engine exposure buy the links(demand).

Indeed scams abound, ranging from “no follow tags”, pages removed from navigation, or included in robots.txt file. But, there is a scam that gets almost everyone, except the truly paranoid. This scam is “Fake page ranks” or termed as URL jacking.

The mechanics for spoofing the page is extremely simple and the results are awe inspiring. Using this technique, one can get any page rank they wanted…even PR-10. So, the burning question of how to do it? All one has to do is to obtain a throw away domain and do a 301 redirect in your .htaccess file on it to a page with PR. You want PR-5 ( http://www.ixs.net) to make it more credible, or with your boundless ambition, you want a PR-10 page…the choice is yours. Let’s assume that you chose the latter…and you can point to Google.com itself and inherit it’s PR-10. After Google PR update happens, you can detect Google bot and selectively forward it to Google.com itself. Everyone else gets to see your site and its fancy PR-10 rank.

So far so good. You have done nothing illegal, immoral, unethical etc. Things can go downhill from here though, if you attempt to sell the domain, or sell links from this website based on it’s PR–sheer fraud, in other words. The webmaster who plays with 301 redirects is actually losing out in the end. His rankings will not rank higher…in fact the site won’t even get cached by Google.

Acquiring domains or websites or even purchasing links is a risky process, fraught with all kinds of frauds. During the process of due diligence, we propose that you consider a Fake PR Checker as a tool to avoid getting conned by URL Jackers.

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