Beware of Page Rank Frauds, especially if you are considering getting or purchasing one directly from someone selling their domains.

Just because the toolbar says a Googlge PageRank 5 doesn’t mean it is.

In pure terms, a web site with a PR6 main page is worth more than a web site with a PR5 home page.

Let’s understand the process and how the con artist works. Most SEOs and knowledgeable webmasters know the value of a high PageRank site. And how it can take months - even a year to get a solid PageRank 5 site. So, many SEOs and webmasters turn to domains being sold to get a jump start on the process. Their thinking is, “If I spend a few thousand on this site, it will shave months off my work schedule.”

Fraud Tips:

#1. PageRank is easy to spoof by using a 301 Redirect, waiting for a Google PR update, taking down the 301 Redirect, and then selling the web site before the next Google PR update. Be sure to examine the backlinks to a web site to ensure that it deserves its PageRank.

#2. Some sellers will sell PR0 domains and say “The site doesn’t have PR yet.” The truth is that these sites have often been banned by Google. You are better off to wait for the next Google PR update.

#3. A seller may have a lot of their own links pointed to a domain, artificially inflating the PR. After the domain sale is completed, the seller will take down their links to the domain. Be sure to examine the backlinks to a web site to ensure that they are not all coming from the sellers other web sites.

The thinking is sound, but unfortunately, these guys know you are thinking this and they take advantage of a “loophole” in the system that isn’t known to most SEOs.

We try to rank things in order to manage the complex universe around us. We try to get that 4.0 GPA, the highest ranked university and want our favorite team to rank best. The Page Rank designed by Larry Page of Google is a rank assigned to each of the pages that are indexed by Google. This page rank is calculated(http://www.sem-faq.com/improve-google-pagerank.php) using the “Backrub algorithm” and is often considered to be a proxy for Google’s search ordering. In other words, a high Page Rank(PR) page will rank higher on Google(all other factors being the same).

There is a vast and growing market for text links. A lot of highly ranked sites think of outgoing links as a way of monetizing their site (supply) and businesses that need visitor/search engine exposure buy the links(demand).

Indeed scams abound, ranging from “no follow tags”, pages removed from navigation, or included in robots.txt file. But, there is a scam that gets almost everyone, except the truly paranoid. This scam is “Fake page ranks” or termed as URL jacking.

The mechanics for spoofing the page is extremely simple and the results are awe inspiring. Using this technique, one can get any page rank they wanted…even PR-10. So, the burning question of how to do it? All one has to do is to obtain a throw away domain and do a 301 redirect in your .htaccess file on it to a page with PR. You want PR-5 ( http://www.ixs.net) to make it more credible, or with your boundless ambition, you want a PR-10 page…the choice is yours. Let’s assume that you chose the latter…and you can point to Google.com itself and inherit it’s PR-10. After Google PR update happens, you can detect Google bot and selectively forward it to Google.com itself. Everyone else gets to see your site and its fancy PR-10 rank.

So far so good. You have done nothing illegal, immoral, unethical etc. Things can go downhill from here though, if you attempt to sell the domain, or sell links from this website based on it’s PR–sheer fraud, in other words. The webmaster who plays with 301 redirects is actually losing out in the end. His rankings will not rank higher…in fact the site won’t even get cached by Google.

Acquiring domains or websites or even purchasing links is a risky process, fraught with all kinds of frauds. During the process of due diligence, we propose that you consider a Fake PR Checker as a tool to avoid getting conned by URL Jackers.

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Meta tags contain information about a website. To the SEO
(search engine optimization) industry, meta tags and title tags
are critical to assist with search engine rankings. Think of
these tags as your way to help influence how you define the
topic of an individual webpage.

Understanding Search Engine Results:

When you go to a site such as Google and perform a search for a
keyword phrase, the site returns ten (10) results and each
result entry has 3 sections:

1. Title of the page (title tag) 2. Description (meta
description or snippet of text) 3. Destination URL (address of
the webpage)

Let’s review how meta tags and title can influence search engine
results. Title tags are technically a different tag, but for
purposes of illustration, we’ll group them under meta tags

What are meta tags?

Most commonly, there are three types of meta tags that a SEO
expert will focus on:

1. title tags 2. meta description 3. meta keyword

Tip: To review meta tags for a page type “Ctrl + u” when your
Internet browser window is open (Firefox only).

Title Tags:

Title tags are the words seen on the top left hand corner of
your internet browser. For example, visit <A
href=http://CNN.com>http://CNN.com</A> and look in the top left
hand corner. You’ll see the text “CNN.com - Breaking News, U.S.,
World, Weather, Entertainment & Video News.” This text is the
title tag and it help identifies to the search engines what your
page is about. There is a character limit on how much text a
search engine will read. As a best practice be specific, but
descriptive and try to keep the title tag under 100 characters
or 10-12 words.

Meta Description Tags:

The meta description is a text statement that gives an abstract
about what the page is about. Search engines can only read about
255 characters, so most descriptions are limited to 1-2
sentences. What is significant about the meta description tag is
the potential opportunity to influence how your page appears in
a search engine. The 1-2 lines of text under the title of a page
in a search engine can be influenced by the meta description tag.

Tip: PDF’s do not have meta descriptions. To influence the text
in a search engine result, focus on the first visible text
available. The first text phrase on the PDF will act as a
substitute for a meta description tag.

Meta Keyword Tags:

What keywords are important within your page’s content? The meta
keyword tag is an opportunity to highlight and reinforce
important of keyword phrases. Meta keyword tags should be less
than 500 characters.

The Role of Keyword Research:

An SEO professional conducts keyword research to get a magnitude
of what keywords are popular among search engine users. This
information is useful to incorporate these keyword phrases into
the webpage’s content. The webpage’s content and keyword
research play a role in guiding the SEO professional towards
what information should be included within meta tags on a given
page.

Creating Meta Tags Onsite or Outsource?

Depending on your industry, time constraints and budget will
influence the decision to perform keyword research and create
meta tags in-house or to outsource to a professional search
engine optimization agency. As a benchmark, do you currently
rank in the top 30 results (pages 1-3) in a search engine for a
keyword phrase you think a customer would type in? The more
competitive the industry, the more benefit you will find
consulting with an SEO firm.

Many search engine optimization agencies recommend conducting in
depth keyword research, followed by implementation of keyword
phrases into existing content. Modifying the webpage’s content
by incorporating popular keyword phrases will help improve the
page’s ability to rank for a given keyword phrase. The process
is completed with the creation of meta tags and title tags as a
compliment to the on page content. The result will be a circular
process that leverages descriptive on page content to help
identify to the search engines what your site is about.

About the author:
Keith Hanks is an Account Manager at Atlanta search engine optimization agency TwentySix2 Marketing.He has a passion for Atlanta SEO agency services and Atlant web design services.