Meta tags contain information about a website. To the SEO
(search engine optimization) industry, meta tags and title tags
are critical to assist with search engine rankings. Think of
these tags as your way to help influence how you define the
topic of an individual webpage.

Understanding Search Engine Results:

When you go to a site such as Google and perform a search for a
keyword phrase, the site returns ten (10) results and each
result entry has 3 sections:

1. Title of the page (title tag) 2. Description (meta
description or snippet of text) 3. Destination URL (address of
the webpage)

Let’s review how meta tags and title can influence search engine
results. Title tags are technically a different tag, but for
purposes of illustration, we’ll group them under meta tags

What are meta tags?

Most commonly, there are three types of meta tags that a SEO
expert will focus on:

1. title tags 2. meta description 3. meta keyword

Tip: To review meta tags for a page type “Ctrl + u” when your
Internet browser window is open (Firefox only).

Title Tags:

Title tags are the words seen on the top left hand corner of
your internet browser. For example, visit <A
href=http://CNN.com>http://CNN.com</A> and look in the top left
hand corner. You’ll see the text “CNN.com - Breaking News, U.S.,
World, Weather, Entertainment & Video News.” This text is the
title tag and it help identifies to the search engines what your
page is about. There is a character limit on how much text a
search engine will read. As a best practice be specific, but
descriptive and try to keep the title tag under 100 characters
or 10-12 words.

Meta Description Tags:

The meta description is a text statement that gives an abstract
about what the page is about. Search engines can only read about
255 characters, so most descriptions are limited to 1-2
sentences. What is significant about the meta description tag is
the potential opportunity to influence how your page appears in
a search engine. The 1-2 lines of text under the title of a page
in a search engine can be influenced by the meta description tag.

Tip: PDF’s do not have meta descriptions. To influence the text
in a search engine result, focus on the first visible text
available. The first text phrase on the PDF will act as a
substitute for a meta description tag.

Meta Keyword Tags:

What keywords are important within your page’s content? The meta
keyword tag is an opportunity to highlight and reinforce
important of keyword phrases. Meta keyword tags should be less
than 500 characters.

The Role of Keyword Research:

An SEO professional conducts keyword research to get a magnitude
of what keywords are popular among search engine users. This
information is useful to incorporate these keyword phrases into
the webpage’s content. The webpage’s content and keyword
research play a role in guiding the SEO professional towards
what information should be included within meta tags on a given
page.

Creating Meta Tags Onsite or Outsource?

Depending on your industry, time constraints and budget will
influence the decision to perform keyword research and create
meta tags in-house or to outsource to a professional search
engine optimization agency. As a benchmark, do you currently
rank in the top 30 results (pages 1-3) in a search engine for a
keyword phrase you think a customer would type in? The more
competitive the industry, the more benefit you will find
consulting with an SEO firm.

Many search engine optimization agencies recommend conducting in
depth keyword research, followed by implementation of keyword
phrases into existing content. Modifying the webpage’s content
by incorporating popular keyword phrases will help improve the
page’s ability to rank for a given keyword phrase. The process
is completed with the creation of meta tags and title tags as a
compliment to the on page content. The result will be a circular
process that leverages descriptive on page content to help
identify to the search engines what your site is about.

About the author:
Keith Hanks is an Account Manager at Atlanta search engine optimization agency TwentySix2 Marketing.He has a passion for Atlanta SEO agency services and Atlant web design services.

This is an interesting article on the reasons why people failed to make money online.

Do you fall into any of these categories mentioned?

Article:

3 Reasons Why Most People Failed To Make Money Online

Make money online has become one of the most seeked topics; it has become a very saturated and very competitive market now. Almost everyone who wants to make money online will just join and share this big pie.

Although that this is a very hot market and many people are ready to buy something from this market, but still there are many people who try to make a living online fail to do so. Why is this so? There are basically 3 main reasons that make most people fail to achieve their online dreams.

Don’t Know Where to Start

If you are new today, and you want to make money online, I bet that you don’t know where you should start. Maybe you will start with online auction because eBay is hot, or maybe you will just perform a search and buy any products which claim that they can make you an internet millionaire overnight.

Don’t know where to start is one of the most common reasons that most starters will face and give up on. To overcome this problem, you have to first find out where your interest lies. Which money making model suits you the most, is it affiliate marketing? Is it online auction? Is it online investment?

You have to figure out which one is the best for you before you start. After you have found out which money making strategy you are going to use, just stay with it, and take massive action.

Facing with Information Overloaded

This is another common reason that makes most people fail in achieving their online wealth. Internet is flooded with information, they are not properly arranged and you have to figure out the puzzle yourself. Although that you can find a lot of free information from the net itself, but you still have to filter out a lot of so-called junk info.

The best solution for this problem is to use the power of focus. You have to focus in doing only one thing in a time. Just like if you want to make money online using blogs, and then learn from just one blogging guru. The more you focus your energy in just one area, the easier and faster you will become the ‘pro’ in your market.

Every single market has their own ‘guru’. You have to find out who they are, and learn from just one of them. For example, if it is affiliate marketing, you can choose to learn from Ewen Chia or Rosalind Gardner.

Lack of Commitment

The number one killer for most people, lack of commitment. If you don’t have the commitment to make more money online, then you will never ever achieve your goals. Simply because making money online from the comfort of your home requires disciplines and commitment. I know that you want to make tons of money online, frankly, who don’t wish to? People will tell you that “I want to make money online, a lot of it”. But you will never hear people say that “I am 100% committed to make money online!”

It is different between being 100% committed and just a merely ‘wish’ or ‘want’. A ‘must’ is different, it makes you operates from a different mindset. When something becomes a ‘must’ for you, you will somehow do whatever it takes to achieve it.

These are the 3 reasons why most people failed to make money online. Today, if you want to make money online, then you must prevent doing all these common mistakes. The best formula to achieve success is by learning from other people’s mistakes.

By Shawn Lim